Studies into short term memory have highlighted the fact that only 5-9 thing at any one time, although 7 ± 2 principles relevence to the web and general validity is open to arguement.
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aesthetic
affordance
choice
chunking
closure
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error
face
feedback
focus
form
grouping
help
image
images
information
input
list
map
memory
menu
navigation
organization
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processing
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progressive
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recall
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