It is a common conception to overlook the content of advert within the context of a web system, the designers of those systems often adhere to strict standard in creating content or allowing the user to do so. Many blogs allow users to moderate or simple rate content such as blog posts.

The indifference of users towards online advertised, in particular the traditional banner is often under-estimated. Users have managed to train themselves to ignore the odd skyscraper and such. Advertisers are increasingly desperate to engage users, but it seems, only on their terms. The advent of social gaming within the youth market had raised many concerns and eyebrows regarding advertising via lead generation.

If it user engagement the advertiser what, they should get it and get it in a way they deserve. I propose that games, environments and even ad network should be subject to user ratings. for example:

Diana, a 15 year old girl, regularly plays a certain game on Facebook and is in need of credit to progress further. She notices an in-game offer to gain more credit and she promptly proceeds to fill in a simple form a service she will never use. Once she has completed the form and in a frenzy to make use of the newly-gained credits.

There is a good chance that because of the eagerness to gain credits and the irrelevance of the service on offer Diana will have inputted data which is less than accurate and possible of little value to the operator. if given the option of suggesting the relevancy of the service on offer the chances of offering a better target

Mike is a frequent visitor to a news blog, he spends at least ten minutes every morning scanning the headlines on the homepage, reading the weather and drilling down to the occasional article. Upon doing the latter he regularly experiences modul advertising that he finds intrusive, this intrusiveness made more unbearable by the seemingly irrelevant nature of the things on offer.

Although he can close the modul window he doesn’t have to power to tell the advertiser to go away, the equivalent of asking a cold caller to remove ones names from their database.

These two very simple examples highlight, without much complexity, the potential for user moderated advertising to improve the effectiveness of advertising. The empowerment on offer will make for happy users and allow web system owners the ability to offer more focused content and advertising to the benefit of user and advertisers alike.