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	<title>dreamdebris labs</title>
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	<link>http://labs.dreamdebris.com</link>
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			<item>
		<title>Wireframing with Visio</title>
		<link>http://labs.dreamdebris.com/design-projects/wireframing-with-visio/</link>
		<comments>http://labs.dreamdebris.com/design-projects/wireframing-with-visio/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:51:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Projects]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=395</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><img src="http://labs.dreamdebris.com/wp-content/uploads/2010/01/IMGP0843.JPG" alt="Wireframing wih visio" title="Wireframing wih visio" /></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Headerless Menu</title>
		<link>http://labs.dreamdebris.com/design-patterns/headerless-menu/</link>
		<comments>http://labs.dreamdebris.com/design-patterns/headerless-menu/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 11:28:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[embellishment]]></category>
		<category><![CDATA[navigation]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=393</guid>
		<description><![CDATA[A headerless menu uses embellishment to create distinct sections of a navigtion that would otherwise be represented by heirarchical typography.
]]></description>
			<content:encoded><![CDATA[<p>A headerless menu uses embellishment to create distinct sections of a navigtion that would otherwise be represented by heirarchical typography.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-patterns/headerless-menu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Card Sorting</title>
		<link>http://labs.dreamdebris.com/design-projects/card-sorting/</link>
		<comments>http://labs.dreamdebris.com/design-projects/card-sorting/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 23:06:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Projects]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=389</guid>
		<description><![CDATA[
Just started a a web project and this is the start of the card sorting.

And deciding the content types.
]]></description>
			<content:encoded><![CDATA[<p><img src="http://labs.dreamdebris.com/wp-content/uploads/2010/01/cardSorting.jpg" alt="card sorting for a web project" title="card sorting for a web project" /></p>
<p>Just started a a web project and this is the start of the card sorting.</p>
<p><img src="http://labs.dreamdebris.com/wp-content/uploads/2010/01/IMGP0841.JPG" alt="Developing Content Types" title="Developing Content Types" /><br />
And deciding the content types.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Figure Configure</title>
		<link>http://labs.dreamdebris.com/design-projects/figure-configure/</link>
		<comments>http://labs.dreamdebris.com/design-projects/figure-configure/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 12:06:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Projects]]></category>
		<category><![CDATA[configurator]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=385</guid>
		<description><![CDATA[
Here, I&#8217;m experimenting with an infinate Carousel freely available on the web. By repeating the carousel several times, marking up the html and using some precise css we end up with something which begins to look like a product configurator that is essentially just several unordered lists. See the demo ...]]></description>
			<content:encoded><![CDATA[<p><img src="http://labs.dreamdebris.com/wp-content/uploads/2009/12/preview.jpg" alt="Figure Configure" title="Figure Configure"/></p>
<p>Here, I&#8217;m experimenting with an infinate Carousel freely available on the web. By repeating the carousel several times, marking up the html and using some precise css we end up with something which begins to look like a product configurator that is essentially just several unordered lists. See the demo <a href="http://labs.dreamdebris.com/wp-content/uploads/projects/configurator/">here</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Footer Bar</title>
		<link>http://labs.dreamdebris.com/design-patterns/footer-bar/</link>
		<comments>http://labs.dreamdebris.com/design-patterns/footer-bar/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:26:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[footer]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[wayfinding]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=381</guid>
		<description><![CDATA[Traditionaly, a footer bar displays text the indicated the conditions of a wesbite, such as legal, copyright etc. However its now used to presents a lot more detail of late.
]]></description>
			<content:encoded><![CDATA[<p>Traditionaly, a footer bar displays text the indicated the conditions of a wesbite, such as legal, copyright etc. However its now used to presents a lot more detail of late.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-patterns/footer-bar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>News Box</title>
		<link>http://labs.dreamdebris.com/design-patterns/news-box/</link>
		<comments>http://labs.dreamdebris.com/design-patterns/news-box/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:11:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=378</guid>
		<description><![CDATA[A news box is essentially a news feed presented in the context of a website. In this context, the feed ususally presented information regarding the wesbite or its owner.
]]></description>
			<content:encoded><![CDATA[<p>A news box is essentially a news feed presented in the context of a website. In this context, the feed ususally presented information regarding the wesbite or its owner.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hotlist</title>
		<link>http://labs.dreamdebris.com/design-patterns/hotlist/</link>
		<comments>http://labs.dreamdebris.com/design-patterns/hotlist/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 12:08:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Patterns]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[shortcut]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=376</guid>
		<description><![CDATA[A hot list is a short list of links to content of a larger archive that&#8217;s been drawn out based on certain parameters such as recency, popularity etc.
]]></description>
			<content:encoded><![CDATA[<p>A hot list is a short list of links to content of a larger archive that&#8217;s been drawn out based on certain parameters such as recency, popularity etc.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-patterns/hotlist/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analytics Style View Email Client</title>
		<link>http://labs.dreamdebris.com/design-projects/analytics-style-view-email-client/</link>
		<comments>http://labs.dreamdebris.com/design-projects/analytics-style-view-email-client/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 16:43:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Projects]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[visual]]></category>
		<category><![CDATA[wayfinding]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=351</guid>
		<description><![CDATA[
Whilst using google&#8217;s analytical tools for this website, I realised that the view and format of graphs could be used to present the frequency and regularity of incoming emails. This would be especially useful for support services,  who would find the presentation of spikes depicting a surge in incoming ...]]></description>
			<content:encoded><![CDATA[<p><img title="Analytical Email Default View" src="http://labs.dreamdebris.com/wp-content/uploads/2009/11/analyticalEmailDefaultView.png" alt="Analytical Email Default View" /></p>
<p>Whilst using google&#8217;s analytical tools for this website, I realised that the view and format of graphs could be used to present the frequency and regularity of incoming emails. This would be especially useful for support services,  who would find the presentation of spikes depicting a surge in incoming emails to be an efficiency tool.</p>
<p>The Image below show the initial view of the dashboard, one of the hours is highlighted after focusing the cursor on the graph area as shown below.</p>
<p><img title="Analytical Email Graph Focus View" src="http://labs.dreamdebris.com/wp-content/uploads/2009/11/analyticalEmailGraphFocusView.png" alt="Analytical Email Graph Focus View" /></p>
<p>Selecting the pointer on the graph line expands a tool tip which reveals a scrollable list of email summaries.</p>
<p><img title="Analytical Email List Hour" src="http://labs.dreamdebris.com/wp-content/uploads/2009/11/analyticalEmailListHour.png" alt="Analytical Email List Hour" /></p>
<p>The selected can be fine tuned down to a per/minute </p>
<p><img title="Analytical Email Minutes View" src="http://labs.dreamdebris.com/wp-content/uploads/2009/11/analyticalEmailMinutesView.png" alt="Analytical Email Minutes View" /><br />
<img title="Analytical Email List Minutes" src="http://labs.dreamdebris.com/wp-content/uploads/2009/11/analyticalEmailListMinutes.png" alt="Analytical Email List Minutes" /></p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-projects/analytics-style-view-email-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fold</title>
		<link>http://labs.dreamdebris.com/design-principles/fold/</link>
		<comments>http://labs.dreamdebris.com/design-principles/fold/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:16:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[fold]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=336</guid>
		<description><![CDATA[The fold is the lowest point of the browser, content is not visible to the user without further interaction with the browser.
]]></description>
			<content:encoded><![CDATA[<p>The fold is the lowest point of the browser, content is not visible to the user without further interaction with the browser.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/fold/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eye Tracking</title>
		<link>http://labs.dreamdebris.com/design-principles/eye-tracking/</link>
		<comments>http://labs.dreamdebris.com/design-principles/eye-tracking/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:13:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[eye]]></category>
		<category><![CDATA[gaze]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=334</guid>
		<description><![CDATA[Eye tracking is method of studying and measuring the users point of gaze over a system over time.
]]></description>
			<content:encoded><![CDATA[<p>Eye tracking is method of studying and measuring the users point of gaze over a system over time.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/eye-tracking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Self Reference Effect</title>
		<link>http://labs.dreamdebris.com/design-principles/self-reference-effect/</link>
		<comments>http://labs.dreamdebris.com/design-principles/self-reference-effect/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:09:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=332</guid>
		<description><![CDATA[Things that are connected to our personal concept are remembered better than those which aren’t directly connected to us.
]]></description>
			<content:encoded><![CDATA[<p>Things that are connected to our personal concept are remembered better than those which aren’t directly connected to us.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/self-reference-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cliffhanger Effect</title>
		<link>http://labs.dreamdebris.com/design-principles/cliffhanger-effect/</link>
		<comments>http://labs.dreamdebris.com/design-principles/cliffhanger-effect/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:02:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[registration]]></category>
		<category><![CDATA[suspension]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=330</guid>
		<description><![CDATA[The cliffhanger effect involves maintaining the user suspense in order to fulfill a system goal, this is often used in advertising: register to read the second part of this article.
]]></description>
			<content:encoded><![CDATA[<p>The cliffhanger effect involves maintaining the user suspense in order to fulfill a system goal, this is often used in advertising: register to read the second part of this article.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/cliffhanger-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banner Blindness</title>
		<link>http://labs.dreamdebris.com/design-principles/banner-blindness/</link>
		<comments>http://labs.dreamdebris.com/design-principles/banner-blindness/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 16:22:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[perceptibility]]></category>
		<category><![CDATA[processing]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=325</guid>
		<description><![CDATA[Users have developed an uncanny ability to ignore (notice and disregard) banners placed on web pages. What and advert should look like has entered the collective conscience and users will ingore these because they are usually looking for specific and relevant information and not much else on a web page.
]]></description>
			<content:encoded><![CDATA[<p>Users have developed an uncanny ability to ignore (notice and disregard) banners placed on web pages. What and advert should look like has entered the collective conscience and users will ingore these because they are usually looking for specific and relevant information and not much else on a web page.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/banner-blindness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Baby Duck Sydrome</title>
		<link>http://labs.dreamdebris.com/design-principles/baby-duck-sydrome/</link>
		<comments>http://labs.dreamdebris.com/design-principles/baby-duck-sydrome/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 16:19:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[familiarity]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=323</guid>
		<description><![CDATA[Users to stick to the first design they&#8217;ve learned and judge all preceeding designs within the same context accordingly.
]]></description>
			<content:encoded><![CDATA[<p>Users to stick to the first design they&#8217;ve learned and judge all preceeding designs within the same context accordingly.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/baby-duck-sydrome/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Satisficing</title>
		<link>http://labs.dreamdebris.com/design-principles/satisficing/</link>
		<comments>http://labs.dreamdebris.com/design-principles/satisficing/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:29:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=321</guid>
		<description><![CDATA[Users will settle for a solution to a problem that offers the path of least resistance even though there may be better solutions for the long run on offer, quick and dirty is prefered.
]]></description>
			<content:encoded><![CDATA[<p>Users will settle for a solution to a problem that offers the path of least resistance even though there may be better solutions for the long run on offer, quick and dirty is prefered.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/satisficing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shneidermans rules for design</title>
		<link>http://labs.dreamdebris.com/design-principles/shneidermans-rules-for-design/</link>
		<comments>http://labs.dreamdebris.com/design-principles/shneidermans-rules-for-design/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:15:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[closure]]></category>
		<category><![CDATA[consistancy]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[short]]></category>
		<category><![CDATA[shortcut]]></category>
		<category><![CDATA[term]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=319</guid>
		<description><![CDATA[Via his own experience, Ben Shneiderman has published a set of rules applicable to most interactive systems. They are: Be consistant, offer shortcuts, offer feedback,  yield closure, offer error handling, undos, allow user control and reduce short term memory load.
]]></description>
			<content:encoded><![CDATA[<p>Via his own experience, Ben Shneiderman has published a set of rules applicable to most interactive systems. They are: Be consistant, offer shortcuts, offer feedback,  yield closure, offer error handling, undos, allow user control and reduce short term memory load.</p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/shneidermans-rules-for-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Click Rule</title>
		<link>http://labs.dreamdebris.com/design-principles/3-click-rule/</link>
		<comments>http://labs.dreamdebris.com/design-principles/3-click-rule/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:07:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[input]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[progressive]]></category>
		<category><![CDATA[wayfinding]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=317</guid>
		<description><![CDATA[This rule (of thumb) assumes that the user will stop using a system, a a particular aspect of a system if it takes more than three clicks to access a function. However this is rule isn&#8217;t really about the number of clicks and more about the users sense of progression ...]]></description>
			<content:encoded><![CDATA[<p>This rule (of thumb) assumes that the user will stop using a system, a a particular aspect of a system if it takes more than three clicks to access a function. However this is rule isn&#8217;t really about the number of clicks and more about the users sense of progression within a system. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2 Second Rule</title>
		<link>http://labs.dreamdebris.com/design-principles/2-second-rule/</link>
		<comments>http://labs.dreamdebris.com/design-principles/2-second-rule/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 15:02:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[response]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=315</guid>
		<description><![CDATA[A loose and fairly scientific principle that states a user of a system should not have to wait more than 2 seconds for the system to respond to the users request enabling a better user experience. 
]]></description>
			<content:encoded><![CDATA[<p>A loose and fairly scientific principle that states a user of a system should not have to wait more than 2 seconds for the system to respond to the users request enabling a better user experience. </p>
]]></content:encoded>
			<wfw:commentRss>http://labs.dreamdebris.com/design-principles/2-second-rule/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 +- 2 Principle</title>
		<link>http://labs.dreamdebris.com/design-principles/7-2-principle/</link>
		<comments>http://labs.dreamdebris.com/design-principles/7-2-principle/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 14:56:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Principles]]></category>
		<category><![CDATA[choice]]></category>
		<category><![CDATA[memory]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[options]]></category>
		<category><![CDATA[short]]></category>
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		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=313</guid>
		<description><![CDATA[Studies into short term memory have highlighted the fact that only 5-9 thing at any one time, although 7 &#177; 2 principles relevence to the web and general validity is open to arguement.
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			<content:encoded><![CDATA[<p>Studies into short term memory have highlighted the fact that only 5-9 thing at any one time, although 7 &plusmn; 2 principles relevence to the web and general validity is open to arguement.</p>
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		<title>User Moderated Advertising or Is This Advert Annoying You?</title>
		<link>http://labs.dreamdebris.com/design-projects/user-moderated-advertising-or-is-this-advert-annoying-you/</link>
		<comments>http://labs.dreamdebris.com/design-projects/user-moderated-advertising-or-is-this-advert-annoying-you/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 00:01:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Projects]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[empowerment]]></category>
		<category><![CDATA[engagement]]></category>

		<guid isPermaLink="false">http://labs.dreamdebris.com/?p=295</guid>
		<description><![CDATA[It is a common conception to overlook the content of advert within the context of a web system, the designers of those systems often adhere to strict standard in creating content or allowing the user to do so. Many blogs allow users to moderate or simple rate content such as ...]]></description>
			<content:encoded><![CDATA[<p>It is a common conception to overlook the content of advert within the context of a web system, the designers of those systems often adhere to strict standard in creating content or allowing the user to do so. Many blogs allow users to moderate or simple rate content such as blog posts.</p>
<p>The indifference of users towards online advertised, in particular the traditional banner is often under-estimated. Users have managed to train themselves to ignore the odd skyscraper and such. Advertisers are increasingly desperate to engage users, but it seems, only on their terms. The advent of social gaming within the youth market  had raised many concerns and eyebrows regarding advertising via lead generation.</p>
<p>If it user engagement the advertiser what, they should get it and get it in a way they deserve. I propose that games, environments and even ad network should be subject to user ratings. for example:</p>
<blockquote><p>Diana, a 15 year old girl, regularly plays a certain game on Facebook and is in need of credit to progress further. She notices an in-game offer to gain more credit and she promptly proceeds to fill in a simple form a service she will never use. Once she has completed the form and in a frenzy to make use of the newly-gained credits.</p></blockquote>
<p>There is a good chance that because of the eagerness to gain credits and the irrelevance of the service on offer Diana will have inputted data which is less than accurate and possible of little value to the operator. if given the option of suggesting the relevancy of the service on offer the chances of offering a better target </p>
<blockquote><p>Mike is a frequent visitor to a news blog, he spends at least ten minutes every morning scanning the headlines on the homepage, reading the weather and drilling down to the occasional article. Upon doing the latter he regularly experiences modul advertising that he finds intrusive, this intrusiveness made more unbearable by the seemingly irrelevant nature of the things on offer.</p></blockquote>
<p>Although he can close the modul window he doesn&#8217;t have to power to tell the advertiser to go away, the equivalent of asking a cold caller to remove ones names from their database.</p>
<p>These two very simple examples highlight, without much complexity, the potential for user moderated advertising to improve the effectiveness of advertising. The empowerment on offer will make for happy users and allow web system owners the ability to offer more focused content and advertising to the benefit of user and advertisers alike.</p>
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